We begin by exploring Dana’s professional journey and what led her to her current role at AlKifah Holding. From there, the discussion moves into the unique position of family-owned businesses, how their approach to sustainability can differ from larger corporates, and whether their long-term mindset gives them an advantage in climate-related investments.

The episode also looks at AlKifah’s role, in partnership with Saudi Aramco, in one of the Kingdom’s first carbon credit initiatives, unpacking what it took to move from idea to execution and what this milestone could mean for the future of carbon markets in Saudi Arabia. We also discuss why sustainability is becoming a priority for businesses today, how Vision 2030 is influencing private sector action, and what it takes to drive sustainability across a diversified business group.

Finally, the conversation turns to the role family groups can play in scaling carbon markets, what would encourage more businesses to participate, and what opportunities may emerge for the next generation at the intersection of business and sustainability.